Walmart is selling select Michael Kors handbags for under $100, marking a rare price point for the designer brand as the holiday gifting season ramps up. The discount retailer has listed multiple styles from the New York-based fashion label at prices that undercut typical department store rates by hundreds of dollars.

Michael Kors, founded by designer Michael Kors in 1981, has long positioned itself in the accessible luxury segment, with most of its handbags retailing between $200 and $500 at full price. A sub-$100 price tag from Walmart represents a significant markdown that could draw shoppers who want designer names without designer price tags.

The timing targets holiday gift buyers. Walmart has been expanding its fashion offerings in recent years to compete with Target and Amazon, and designer-name products at budget prices give the retailer a way to attract gift shoppers who might otherwise head to outlet malls or discount sites like TJ Maxx.

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Michael Kors Holdings, which also owns Versace and Jimmy Choo, has leaned into discount channels in recent years as demand for mid-tier luxury softened. The company reported revenue of $1.07 billion in its most recent quarter, with CEO John Idol citing "challenging" conditions in the Americas wholesale market.

For shoppers, the practical takeaway is straightforward: a Michael Kors bag that might sell for $298 at a Michael Kors boutique is available at Walmart for less than a third of that price. Walmart's return policy, which allows returns within 90 days for most items, applies to these purchases.

Walmart has not disclosed how many units are available or whether the pricing is tied to a specific holiday promotion. The listings appeared on Walmart's website and are subject to availability.

Designer handbags remain a top gift category during the November-December shopping period. The National Retail Federation projected that Americans would spend $957 billion during the 2023 holiday season, with apparel and accessories among the most-gifted items.

Michael Kors bags at Walmart carry the same brand name as those sold at the company's own stores, though product lines can differ by retailer. Shoppers should check specific style names and materials before purchasing, as outlet and discount versions sometimes use different materials than boutique versions.