Netflix has hired Naomi Bulochnikov-Paul, a former Disney communications executive, as its new head of TV series communications, the company confirmed, placing her in charge of publicity strategy for the streaming giant's television slate.
Bulochnikov-Paul spent more than a decade at Disney, where she most recently served as executive vice president of publicity for Disney Entertainment Television. In that role she oversaw communications for ABC, Disney Channel, Freeform, and the company's scripted and unscripted television output.
The hire fills a key position on Netflix's communications team as the streamer manages one of the largest television production pipelines in the industry, spanning dozens of original series released each year across genres and languages.
At Disney, Bulochnikov-Paul was responsible for campaign strategy on some of the company's highest-profile television properties and worked across both linear networks and streaming platforms during the company's restructuring around Disney+.
Her departure adds to a wave of executive turnover in Hollywood's communications ranks, as studios and streamers reshuffle publicity operations amid declining linear television revenue and continued consolidation. Disney has undergone several rounds of layoffs and restructuring in its marketing and communications divisions over the past two years.
Netflix does not publicly break out communications headcount, but the company has continued to invest in original programming even as competitors have cut content spending. Netflix reported revenue of $10.2 billion in its most recent quarter.
The role puts Bulochnikov-Paul at the center of how Netflix presents its series to press and awards voters, a function that has grown more competitive as streaming platforms vie for limited media attention and industry recognition.
Separately, Paramount is preparing to install Ynon Kreiz as co-CEO with a pay package worth more than $46.5 million, a figure that the escalating compensation for top media executives even as the sector contracts.
