Stray Kids fans are organizing a coordinated boycott of the 2027 Grammy Awards after the K-pop group was excluded from major categories in the upcoming ceremony's nominations, according to Google Trends data showing a sharp spike in boycott-related searches.
The boycott movement gained traction within hours of the Recording Academy's nomination announcement, with fans using the hashtag #GrammyBoycott2027 across social media platforms. Search interest in "Stray Kids Grammy boycott" surged more than 400% in a 24-hour period, per Google Trends.
Stray Kids, formed in 2017 under JYP Entertainment, has become one of the best-selling K-pop acts globally. Their 2024 album "ATE" debuted at No. 1 on the Billboard 200, and the group sold out stadium tours across Asia, Europe, and North America. Despite this commercial success, the eight-member group has yet to receive a Grammy nomination.
The Recording Academy has faced repeated criticism for its treatment of K-pop artists. BTS, the genre's most commercially successful act, received only one Grammy nomination in 2021 and lost, despite topping charts worldwide. Fans argue the Academy consistently overlooks non-English-language acts in major categories.
Boycott organizers are calling on fans to skip the Feb. 2027 broadcast and stop streaming music through platforms that sponsor the awards. The Recording Academy has not commented publicly on the boycott.
Stray Kids is currently on their "dominATE" world tour, which includes stops in 32 cities. The group released their latest EP in late 2025, which also debuted in the top five of the Billboard 200.
This is not the first fan-driven boycott against the Grammys. In 2021, fans of The Weeknd organized a similar movement after his album "After Hours" received zero nominations despite critical and commercial success. The Weeknd later announced he would no longer submit his music for Grammy consideration.
The 2027 Grammy Awards are scheduled for February 2027. Nominees in the major categories were announced this week, with no K-pop acts appearing in Album of the Year, Record of the Year, or Best New Artist.
